The Dynamic Weight Loss Market
Providing a natural alternative gives practitioners a unique entry point into this multibillion-dollar industry
According to research firm Marketdata, there are upwards of 100 million people in the United States who are actively dieting and a plethora of commercial weight loss programs out there trying to help them — more than $3 billion worth.
At the same time, obesity rates are rising. According to research from HealthDay News, half of all U.S. teenagers will be overweight or obese by 2030, alongside one third of children between 6 and 11 years old. The same data showed that 75 percent of men are overweight or obese, and 69 percent of women are as well.
People want to lose weight. They are paying money to try to make that happen and it’s not working. That’s why a natural alternative like MetaLife® is such a valuable program for participants and practitioners alike.
A long-term, sustainable and healthy approach to weight loss and maintenance
“We wanted to create metabolic mastery, improving the ability to control our metabolism and therefore lose weight and gain other health goals,” says Shonna Babrow-Goodrich, PhD, Senior Health Coach. “MetaLife® is lifestyle empowerment. It’s supplements, as well as education, coaching and accountability. Helping individuals to understand accountability is extremely important when it comes to really embarking on a program focused on their long-term health.”
Over the course of a 12-week period, the minimum for MetaLife enrollment, practitioners get to know program participants through coaching and check-ins. They develop a rapport and provide support that off-the-shelf systems cannot provide. And in so doing, they are able to help participants with other nutritional needs that will help them attain their ongoing, long-term lifestyle and fitness goals.
Want to know more about becoming a MetaLife provider? Click here for more information, and we’ll be in touch to follow up and help you learn more!